You’ve clicked on a website. The fabulous design has grabbed your eyeballs. Then you start reading….and wince. The content, frankly, wilts and completely dilutes the initial great first impression that the website created on you. Disappointed, you hit the ‘close’ button. Poor content has claimed yet another victim.
That’s the power of the written word on the web, even today. It’s not in vain that the phrase ‘Content is King’ was coined. Content continues to rule cyberspace. No wonder, despite Google’s periodic updates that send webmasters scurrying for cover, great content remains the one dependable ‘risk cover.